Digital marketing course material

 Advanced Digital Marketing Course Overview

Leading practitioners and experts of the digital industry have helped design IIDE’s advanced digital marketing course. It aims to make you proficient in all the essentials of digital marketing. We provide the most comprehensive and up-to-date digital marketing syllabus to our students. To ensure our students receive all-rounded learning, we have divided our course into two parts. 

In the first part, we focus on equipping our students with 15 executive skills of a digital marketer. At IIDE, you learn every skill from a practicing professional in the industry. For each course module, you learn from a new instructor who specializes in the module being taught.  Our students gain hands-on experience by learning from industry-related case studies and creating live projects on real brands.

In the second part, we furnish our students with the managerial skills required by a digital marketer in the industry. With our two-part training, we’ve effectively produced over 60,000+ job-ready professionals. 

At the end of the course, our students gain dual industry-recognised certifications. We also provide our students with 100% placement assistance in the top digital corporations in the country. 

Digital Marketing Course Syllabus  

Without further ado, let’s delve into our digital marketing course modules:

Executive Skills

1. Introduction to Digital Marketing

In this module, we will introduce you to digital marketing from the very beginning. Keeping in mind the diverse background of our students, we teach our students from the basics of digital marketing. In class we will discuss the following topics:

  • What is digital marketing?
  • Importance of digital marketing
  • Difference between traditional and digital marketing
  • Discuss the recent trends and current scenario of the industry 
  • How digital marketing has been a tool of success for companies?
  • How to use digital marketing to increase sales
  • How to conduct a competitive analysis?
  • Case studies on digital marketing strategies

2. Website Planning and Creation

Businesses create a website to generate leads, increase their credibility among consumers and to deliver their marketing messages across. Today, no matter how small-scale a business is, they still have a website. Because of its growing importance, we teach you to create a website from scratch on WordPress. 

In this module, we teach you the various elements of a website and every function WordPress can perform. In class, we will walk you through all the information you need to know to build a website from the very beginning. We will teach you how to add content, install and activate plugins, and how to incorporate design elements to your website. 

3. Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course, however, with our teaching methods and support we make it easier for our students. 

In this module, you will learn about the various search engines and their algorithms. You will learn about the various factors in play to make a website rank first on a search engine’s result page. Our instructors will help you master the different aspects of SEO like on-page and off-page optimisation, keywords research, meta tags, meta description, link building and more.

4. Search Engine Marketing

Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. In our course, we will teach you how to carry out SEM activities via Google Ads platform.

Our instructor will take you through all the features of the Google Ads platform and its algorithm, based on which the advertisements rank on the SERP. Following this, we will train you to use the Google Keyword Planner. Here you will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV) and other such metrics.

As a part of the course module, you will learn to write a compelling ad copy, URL, ad description and call-to-action (CTA). 

Comments

Post a Comment

Popular posts from this blog

Trekking in gochela best time

Image
  Goechala Trekking Guide: Route, Itinerary, Difficulty, Best Time & Preparation Planning Goechala trekking in Sikkim? Read this complete guide covering the Goechala trek route, itinerary, difficulty level, best time to visit, permits, packing tips, and everything trekkers need to know before starting the adventure. Goechala Trekking – Complete Guide for Trekkers Goechala trekking is considered one of the most breathtaking treks in the Indian Himalayas. Located in the beautiful state of Sikkim, this trek offers spectacular views of Mount Kanchenjunga, the third-highest mountain in the world. Trekkers walk through dense rhododendron forests, alpine meadows, suspension bridges, and high-altitude landscapes. The highlight of the trek is reaching Goechala Viewpoint , where trekkers witness a dramatic sunrise over the Kanchenjunga range. The changing colors of the snow peaks create a magical experience that every trekker remembers for a lifetime. This guide explains everyth...
Read more
  Welcome To SEO Khazana Are you in search of SEO submission large database for free? Do you know how much benefit is derived from high domain authority submission list? If not, we are here to help you with all your unanswered questions. SEO Khazana  has been initiated with the purpose of helping digital marketers and SEO analysts to increase their web presence with the help of our high quality submission sites. By taking assistance of our SEO ‘On Page’ technique and ‘Off Page’ submission sites, you can increase organic traffic on your website. You can also beat your competitors by using our submission sites with high quality backlinks. Why Choose Us? Years of Experience : SEO Khazana began its journey in  2012 – Till Date (9 Years Journey)  and since then we are committed to delivering quality submission sites list to our clients. Proper Listing Update:  We comprehend how important it is to find sites with high DA and PA and so we keep on updating you every mon...
Read more